an identity for a multi-day desert festival, drawn from the unexpected colours of the desert’s exotic flowers rather than its usual sand tones. the work covered the visual identity, its applications, and the festival’s website.2022

a new name and identity for a company that keeps solar panels performing at their best. one system holds two services — consultation and maintenance — and two products: an automated cleaning robot and a solar streetlight cleaning device.2026

a healthy ice cream brand built on one idea: eating well shouldn’t mean giving up the joy of eating. the identity centres on inno, a cheerful character drawn from the inner child, and extends into a full packaging range across a classic and a protein line.2025 | concept developed, not launched

a refresh that brings an architecture and engineering company up to date while keeping its name and familiar accent colour. the logo was renewed and the social media visuals rebuilt into one consistent system.2026

a speaker brand where music becomes light, with the speakers shifting colour as the sound moves. the name and main visual element come from the cuttlefish and its hypnotic, ever-changing skin.2022 | concept developed, not launched

a logo for matterminds, an elective course in material experimentation and computational design, shaped by where making, materials and digital exploration meet.2024 | logo design

course instructor: joumana abdelkhalek

an identity for falcon squash club, the first squash club in saudi arabia, starting from the logo and extending into the club’s visual direction, stationery and corporate materials.2025

a logo and colour palette for big mouth studio, a social media management studio, setting the starting point for its visual identity.2026

a collective booklet recording a semester of matterminds: the students’ experiments, explorations and outcomes, designed from start to finish as the course’s shared record.2024

a company profile for eden, an innovative solutions company. the project focused on presenting the company and its work through a designed publication.2023

the architecture yearbook for the 2024/2025 academic year. i led the creative direction and cover design with joumana and sandy, and refined the final book with them, while the wider faculty team gathered the content.2024 | collaborators: joumana abdelkhalek, sandy ramlawi

the first generation of matterminds, exploring biodegradable design through material experimentation and computational tools. i shaped the exhibition’s art direction with joumana, bringing the students’ experiments together as one shared show.2024 | with joumana abdelkhalek

students imagined habitats beyond earth, each planet designed around a natural phenomenon and mapped into one shared universe. i built the exhibition’s identity and every visual material, from the posters and program cards to the map of the universe.2024

we are born of skin, we dwell in membranes. the second generation of matterminds rethought skin as a second layer of architecture, using biomaterials and digital tools. i developed the identity and everything in it, from the pixelated, fluorescent visual language to the interactive material walls that tied the five student projects together.2024

this space is not real. the second generation of humans 2.0 designed habitats from algorithms, physics and imagination, a rebirth rather than an escape. i created the main hero visuals and worked with joumana, sohila and mahmoud on the wider exhibition visuals and direction.2025 | with joumana abdelkhalek, sohila elnadi and mahmoud ebraheem